Victoria Beckham makes debut in star-studded Paris

After two years off the catwalk, the 48-year-old former Spice Girl hopes to get her business out of debt by joining the most prestigious date on the fashion calendar.

She sent out superstar model Bella Hadid in an elegant green dress with long latex gloves, while her sister wore a black trouser suit.

Beckham himself didn’t appear on the catwalk at the end of the show, as he usually does at Fashion Week.

Instead, she then mingled with the crowd on the arm of her husband, David Beckham, in the venue’s courtyard, the Val de Grace Abbey. , emphasized her.Approach to Earth.

“London is coming to Paris. Cool,” she could be heard telling the crowd while taking pictures with her son Brooklyn and his new wife, Nicola Peltz.

On the catwalk, high heels, cutouts, sheer tops and tight dresses all enhanced femininity. We were presented with an array of very traditional lean models that didn’t stray far from the stylist’s own image.

Pink, blue, mauve, lilac — among the blacks most dear to Beckham were the colors of spring.

– French Makeover –

Beckham’s sophisticated office and evening wear have been a surprise hit with fashionistas since her debut show in 2008, confusing those who expected her to be another celebrity lover. .

Apart from a brief flirtation with London, she has presented her clothes primarily in New York.

But despite selling Beckham’s clothes in 250 stores worldwide, garnering 30 million followers on Instagram and being one of the world’s most famous husbands, Beckham’s company is consistently profitable. I’ve been struggling with

To turn things around, she recruited top French talent. Her president is Ralf her Mr. Toledano, former president of the French Haute Couture and Fashion Federation, and her CEO is Marie her Le Brando, former chief buyer of the shopping mecca of Paris, her Mr. Rainey . Printemps.

“Victoria isn’t from the fashion world. She threw herself into the business and at some point had to build and organize and bring order to the house what we’ve been doing for the last four years.” Toledano told AFP.

Chic office and evening wear have always struggled during the pandemic. Reports this summer said he owed the label £54m and had to cut prices and staff.

However, the success of the cosmetics line launched in 2019 has narrowed the losses and the team hopes to break even in the coming months.

“We defined a strategy, combined two ready-to-wear lines and found the right price point. Now is the time to enter the big leagues,” says Toledano.

Paris Fashion Week is Beckham’s way of proving himself “as a designer, not just a celebrity,” said Benjamin Simnauer, a professor at the French Fashion Institute of Fashion.

She joins fellow Britons Vivienne Westwood and Stella McCartney on the official calendar of Paris, along with rising stars such as Craig Greene.